編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 4043 | Manchester Products: A Brand Transition Challenge | Quelch, John A.;Beckham, Heather | Marketing | participants-centered harvard case study( 4109 ) |
2 | 4131 | Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case) | Bharadwaj, Neeraj;Delurgio, Phillip D. | Marketing | participants-centered harvard case study( 4109 ) |
3 | 9-304-051 | Entrepreneurship Goes Global: ResMed''s Gamble | Bartlett, Christopher A.;McLean, Andrew N.;Wozny, Meg | Other | participants-centered harvard case study( 4109 ) |